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Carey B. Edwards Resigns As Executive Vice President – Sales
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Cara L. Farley Appointed to Newly-Created Position of Executive
Vice President – Sales and Marketing
PLYMOUTH MEETING, Pa.--(BUSINESS WIRE)--
CSS Industries, Inc. (NYSE:CSS) announced today the resignation of Carey
B. Edwards as Executive Vice President – Sales of the Company, and the
appointment of Cara L. Farley to the Company’s newly-created position of
Executive Vice President – Sales and Marketing. Mr. Edwards is leaving
the Company to pursue other business interests, and he will remain
employed by CSS until April 12, 2019 to assist with transition-related
matters.
Since joining CSS in 2015, Ms. Farley has served in various CSS senior
marketing leadership positions. Most recently, she served as the
Company’s Executive Vice President – Marketing and Product Development,
managing all aspects of the Company’s marketing and new product
functions, including the Company’s current strategies to expand CSS’
direct-to-consumer presence through its omni-channel initiatives. Prior
to joining CSS, Ms. Farley served as Vice President – Product
Development of the EK Success Brands group of Wilton Brands, LLC, as
Vice President – Brand Marketing with Mega Brands America, and in
various marketing and product manager positions with Crayola, LLC. Ms.
Farley holds a Bachelor of Business Administration in International
Marketing from Bernard M. Baruch College CUNY, and a Master of Business
Administration in Marketing from DeSales University.
“We thank Carey for his twelve years of service to CSS, including the
leadership that he provided to our entire sales team since July 2015,
and we wish him well in his future endeavors,” commented Christopher J.
Munyan, CSS’ President and Chief Executive Officer.
“The creation of our new role of Executive Vice President – Sales and
Marketing enables us to further drive alignment between our sales and
marketing teams, consistent with our previously announced management
project to simplify processes across our organization and to define more
clearly the drivers of profitability within our base business,” added
Mr. Munyan. “With Cara’s prior experience, she brings significant
industry expertise and knowledge to this new role. Cara was instrumental
with our Simplicity and McCall acquisitions, and in driving our
previously announced initiatives related to the combination of such
businesses, including the integration of the Simplicity and McCall
marketing and product development teams. She also has led our previously
announced key omni-channel initiatives, including “Confetti Collection™”
(our newly launched direct to consumer gift subscription service), our
expected summer 2019 launch of a new mobile sewing app called “Sew the
Look™”, and our expected expanded investment in downloadable sewing
patterns. We look forward to Cara’s continued contributions to our
Company.”
About CSS Industries, Inc.
CSS is a creative consumer products company, focused on the craft, gift
and seasonal categories. For these design-driven categories, we engage
in the creative development, manufacture, procurement, distribution and
sale of our products with an omni-channel approach focused primarily on
mass market retailers. Our core products within the craft category
include sewing patterns, ribbons, trims, buttons, and kids crafts. For
the gift category, our core products are designed to celebrate certain
life events or special occasions, with a focus on packaging items, such
as ribbons, bows, bags and wrap, as well as stationery, baby gift items,
and party and entertaining products. For the seasonal category, we focus
on holiday gift packaging items, including ribbons, bows, bags, tags and
gift card holders, in addition to specific holiday-themed decorations
and activities, including Easter egg dyes and Valentine’s Day classroom
exchange cards. In keeping with our corporate mission, all of our
products are designed to help make life memorable.
Forward-looking Statements
This press release includes “forward-looking statements” within the
meaning of the Private Securities Litigation Reform Act of 1995,
including, among others, statements regarding our expected summer 2019
launch of a new mobile sewing app called “Sew the Look™”, and our
expected expanded investment in downloadable sewing patterns.
Forward-looking statements are based on the beliefs of the Company’s
management as well as assumptions made by and information currently
available to the Company’s management as to future events and financial
performance with respect to the Company’s operations. Forward-looking
statements speak only as of the date made. The Company undertakes no
obligation to update any forward-looking statements to reflect the
events or circumstances arising after the date as of which they were
made. Actual events or results may differ materially from those
discussed in forward-looking statements as a result of various factors,
including without limitation, risks associated with the expected future
mobile sewing app and the expected future investment in downloadable
sewing patterns and digitization of artwork, including the risk that
such projects may be delayed or terminated or may yield unfavorable
results; risks associated with the Company’s overall strategy and its
five strategic pillars, including the risk that the Company may not
successfully execute on its strategy and the risk that execution of the
strategy will not yield favorable results; general market and economic
conditions; increased competition (including competition from foreign
products which may be imported at less than fair value and from foreign
products which may benefit from foreign governmental subsidies);
information technology risks, such as cyber attacks and data breaches;
currency risks and other risks associated with international markets;
and other factors described more fully in the Company’s annual report on
Form 10-K and elsewhere in the Company’s filings with the Securities and
Exchange Commission. As a result of these factors, readers are cautioned
not to place undue reliance on any forward-looking statements included
herein or that may be made elsewhere from time to time by, or on behalf
of, the Company.
View source version on businesswire.com:
https://www.businesswire.com/news/home/20190401005794/en/
CHRISTOPHER J. MUNYAN – PRESIDENT AND CHIEF EXECUTIVE OFFICER
610-729-3740
Chris.Munyan@cssindustries.com
Source: CSS Industries, Inc.